ZOOM debuted in the first week of December 2010 at the South Seas Hotel in Miami Beach. This inaugural edition of the fair was was curated by Sam Bardaouil and Shamim M. Momin, with a focus on art from the Middle East.
The director of the Townhouse Gallery and I as associate curator of the institution represented the artists Amal Kenawy, Susan Hefuna, and Huda Lutfi.
“In its inaugural year, ZOOM presented a selective group of regional and international galleries representing artists from the Middle East and its diaspora. To date, showcasing of contemporary art from this geographic configuration has been fragmented within the broader context of the international art fair forum. ZOOM aims to present a cohesive perspective that will foster interconnected discourse by means of exhibitions, academic programming, and curatorial input. Running concurrent to Art Basel Miami Beach and its satellite fairs, ZOOM aspires to take a leading role in increasing the awareness of contemporary art from this diverse region, while enhancing exposure of Middle Eastern art to new audiences of exhibitors, critics, collectors, and publics alike.”
Participating galleries: Agial Gallery, (Beirut), Albareh Art Gallery (Adliya), Artist Pension Trust (APT), ArteEast (NYC), Artis (NYC / Tel Aviv), ARTSPACE Gallery (Dubai), AYYAM Gallery (Damascus), Barjeel Art Foundation (Sharjah), Carbon 12 Gallery (Dubai), Edge of Arabia (London), Galerie El Marsa (Tunisia), Espace Kettaneh Kunigk (Tanit), (Beirut / Munich), Green Art Gallery (Dubai), Gallery Isabelle van den Eynde (Dubai), LTMH Gallery (NYC), Outlet Independent Art Space (Istanbul), Pi Artworks Gallery (Istanbul), Robischon Gallery (Colorado), and Townhouse (Cairo)
Debates, ZOOM’s educational program curated by Art Reoriented, brought together notable international figures who addressed current contemporary Middle Eastern art issues. Hosted at the neighboring Bass Museum of Art in Miami Beach, Debates participants included Susan Cotter, Curator of Exhibitions, Guggenheim Abu Dhabi Project; William Wells, Founding Director of Cairo’s Townhouse; Jessica Morgan, the Daskalopoulos Curator, International Art, Tate Modern; Francois Pouillon, Department Head of the History of Mediterranean Islamic Program at École Des Hautes Études En Sciences Sociales; Livia Alexander, Executive Director of ArteEast; León Krempel, Curator, Haus der Kunst, Munich and artists Sara Rahbar and Ahmed Mater.