Tasmeem – Design for Life was conceived with the goal of providing a generation of future Egyptian designers with an introduction to the both the art and the practical experience of design and craftsmanship. The 16-month program was developed in a way that would allow underprivileged, Egyptian youth to learn important life and job-related skills that centered around three artistic design professions: jewellery design, industrial design and graphic design. It also focused on honing the participants’ fluency in English, developing their critical thinking skills, and it offered free entrepreneurship training and, upon graduation, apprenticeships with designers. The project had the overall objective of enhancing the professionalized design field in Egypt.
Tasmeem was developed and supported by a collaboration between Azza Fahmy Jewellery, the Townhouse Gallery, and Amideast. This pilot program was planned throughout 2010 and it launched on January 23, 2011 at Townhouse’s Factory Space in Downtown Cairo.
The partnership built on Amideast’s expertise in empowering underprivileged youth through training in the English language, life skills and critical thinking skills, the Townhouse Gallery’s longstanding experience and expertise in running art and creative skills workshops, and Azza Fahmy’s unique vision and standing in the larger design community of Egypt.